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20th January 2026: Is a pipeline a pipeline if everyone wants it now?

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Given how much economic doom and gloom there is around it’s been great to talk to potential clients this month who are starting new projects and ventures and are anywhere between:  (a) determined to make it work regardless, seeing the green shoots and (b) absolutely positively Hegelian AND AND they will make it work regardless.  I’m not sure how much of that is the January factor, but it’s been exciting to see what is out there and to add some proposals to the pipeline.  Website 2 Go >>> I made a website this week in under 30 minutes from start to finish. I only have minimal html knowledge, but now this monkey has a machine gun! Navigation, search, CMS content, media, forms, metadata, speed optimisation - it even has Alt Text as standard, which in 2026 is more than a lot of manually coded websites have! - and then it wraps up all of the DNS and, in a puff of smoke, it’s online.  Admittedly it’s not an ecommerce site, it’s a brochure website, but that is stil...
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I'm here! You can all relax now.

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I'm setting this up to reclaim the internet real estate from the various other David Butlins who, much to many colleagues amusement, are variously notable psychotherapists, MMA fighters and violent criminals.  I am David Butlin, potentially THE David Butlin, one David Butlin to rule them all.  I'm a freelance ecommerce consultant in Moseley in Birmingham in the UK. I have been working in digital marketing pretty much since it was possible, for more than 20 years now.  I specialise in helping retail brands grow direct ecommerce and marketplace sales and I have an excellent track record.  I am going to keep this post brief for now because I need to go to the shops before lunch but you can find me on these websites:  https://www.linkedin.com/in/davidbutlin www.peopleperhour.com www.upwork.com https://weworkremotely.com www.toptal.com
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