Well the seasons may be changing but the most common mistakes I see on ecommerce websites are not. So without further ado, please allow me to present: The Top 10 Basic Ecommerce Mistakes 2026.
These are things really shouldn’t keep happening but I see a shocking strike rate in new ecommerce websites (in no particular order):
- Sticky, slow checkout
- Half baked desktop / larger screen experience
- Quick search results are optimised and rapid, but your actual search results page is a complete hash
- Overlays interfere with key sales conversion paths
- Form submission errors
- Price promotions and gimmicks given more real estate than product marketing
- Brand storytelling completely separate from product storytelling
- Complete absence of structured data (or some awful 'auto generated' data)
- Most recent customer reviews are weeks old
- Menu structure is 90% soft content, spare parts, off site links, after sales.
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