Seasons change...
Well the seasons may be changing but the most common mistakes I see on ecommerce websites are not. So without further ado, please allow me to present: The Top 10 Basic Ecommerce Mistakes 2026. These are things really shouldn’t keep happening but I see a shocking strike rate in new ecommerce websites (in no particular order): Sticky, slow checkout Half baked desktop / larger screen experience Quick search results are optimised and rapid, but your actual search results page is a complete hash Overlays interfere with key sales conversion paths Form submission errors Price promotions and gimmicks given more real estate than product marketing Brand storytelling completely separate from product storytelling Complete absence of structured data (or some awful 'auto generated' data) Most recent customer reviews are weeks old Menu structure is 90% soft content, spare parts, off site links, after sales.