"You were lucky"

 “You were lucky.” I hear that a lot when I'm working on business coaching - usually from someone who hasn’t seen the years of testing, learning, and failing behind the results.

Talking recently about pre‑judgement in marketing reminded me of another common blocker I hear from new businesses: the idea that results come down to luck, timing, or circumstance.

 

There’s often an unspoken assumption that my results would have happened anyway - because we digitised early, rode an emerging category, or caught a lockdown boom (the list goes on).

Sure, timing helps. But the truth is, none of those things deliver results on their own. 

 

They work because I’ve spent 20 years applying a consistent marketing process - testing ideas quickly, taking small calculated risks, and acting on the evidence.

 

I'm really conscious that when you start out as an ecommerce business, even a few million in annual sales looks like a big old hill to climb. And the sheer volume of potential marketing channels is a challenge in itself - you have to choose, you have to specialise to start with. 

But talking to people that have been there before and been willing to test as much as possible, risk a small amount and learn and adapt will help you grow quickly. 

 

And remember that “luck” usually starts with process and persistence.

#lucky #mondaymotivation