20th January 2026: Is a pipeline a pipeline if everyone wants it now?

Given how much economic doom and gloom there is around it’s been great to talk to
potential clients this month who are starting new projects and ventures and are anywhere
between: 

(a) determined to make it work regardless, seeing the green shoots

and

(b) absolutely positively Hegelian AND AND they will make it work regardless. 

I’m not sure how much of that is the January factor, but it’s been exciting to see
what is out there and to add some proposals to the pipeline. 

Website 2 Go >>>

I made a website this week in under 30 minutes from start to finish. I only have minimal
html knowledge, but now this monkey has a machine gun!

Navigation, search, CMS content, media, forms, metadata, speed optimisation - it even
has Alt Text as standard, which in 2026 is more than a lot of manually coded websites have!
- and then it wraps up all of the DNS and, in a puff of smoke, it’s online. 

Admittedly it’s not an ecommerce site, it’s a brochure website, but that is still alarmingly
quick. 

Was it any good though? NOT REALLY.

Is Blogger still better? YES.

How I’m working in 2026

My ideal scenario is to audit your current MI and an/all acquisition software initially,
this can be done on a fixed cost and I will supply a 10 point priority action plan either
remotely or in person.

 

My preference then is to work with business/ecommerce leadership either 1-2-1 or 1-2-team
mentoring days because I know implementation is a big a deal as strategy. 

BUT I’m pragmatic and if it suits your needs more to have me review marketing plans
with you remotely or sit in on management meetings and feed back then I’m happy
to discuss how to make it work. 

 

Flat Pack DIY Option 

The other question I was asked this week (not for the first time) is the exact opposite:
can I write a detailed business plan - the whole thing - to scale an ecommerce business.

An ecommerce DIY kit.

And can it please include estimated capital costs, marketing strategy, technology,
resources, KPIs etc etc. 

I had to pause because obviously that has the potential to be a Kiss-Me-Quick type deal
and I know from experience new initiatives need ongoing direction, BUT I’m in the selling
game, so Yes Sir, I’ll get on it! 

 

(p.s. It’s really the ‘doing it’ bit that’s the hardest anyway).

Thank you for you attention to this matter.